US President Donald Trump earned at least $2.3 billion from his various assets after he returned to the White House.
He made $4.7 million from the sales of his watch collection, including the limited-edition “mugshot” timepiece, which featured fragments of the clothing worn by Trump during his 2023 arrest in Georgia.
The highly exclusive watch, which was priced at $2,999, is now completely sold out.
The US president also accumulated $67,000 in royalties from the sale of Donald Trump-branded perfumes and trainers.
Financial disclosures revealed that Trump generated $1.4 billion from his cryptocurrency business.
His firm received almost $800 million from World Liberty Financial, a crypto venture he co-founded with his sons.
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The 80-year-old’s family enterprises pulled in a minimum of $622 million in 2024; however, after he returned to the presidency, the firms pulled in at least $2.3 billion in total income.
High-end watches
Trump made $4.7 million from watches sold by TheBestWatchesonEarth LLC, which uses his name and image under a paid licence agreement.
The line also includes a highly exclusive, 50-piece limited-edition “mugshot” timepiece, retailing at $2,999, completely sold out.
Books, Bibles, and Guitars
The US president also earned over $3 million in royalties from just three books in 2025, making him one of the highest-paid authors in the world.
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The Trump-endorsed Bible, also known as the Greenwood bible, inspired by the song “God Bless the USA”, brought in $208,486, according to the official accounts.
A range of standard Bibles is priced between $59.99 and $99.99, whereas the signed version, which has only six remaining in stock, retails for $1,000.
Further, a line of Trump-branded guitars earned the 80-year-old $35,920 in 2025. The American Eagle acoustic guitar, signed by Trump, retails for $10,750.
Perfumes, Sneakers, and Golf Gear
Trump accumulated $67,634 from perfumes and trainers.
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His gold-themed merchandise includes Victory 47 perfume, sold in a gold, Trump-shaped bottle for $249 and limited-edition gold presidential golf shoes retailing at $499.
