MILO has unveiled its *MILO Text & Win Promotion*, a nationwide consumer campaign designed to reward millions of loyal customers while celebrating decades of trust and connection with Nigerian families.
Running from July to September 2026, the initiative by Nestlé Nigeria is set to reward up to two million consumers with a wide range of prizes, including airtime, cash rewards, and six brand new cars.
The promotion features bi-weekly draws that will produce five winners at a time, while one lucky participant will emerge as the grand prize winner of a brand new family SUV—adding excitement and anticipation across the country.
Taking part in the promotion is straightforward:
* Purchase a MILO 20g promotional sachet
* Reveal the unique code inside the pack
* Dial *80114# or scan the QR code on the sachet
With nationwide distribution in place, consumers across Nigeria have equal access to participate and win.
Speaking at the launch, Gilbert Tweneboah-Koduah, Category Lead for MILO at Nestlé Nigeria, described the campaign as a heartfelt appreciation of Nigerian consumers.
According to him, MILO has grown beyond just a beverage to become a trusted part of everyday family life, and the promotion reflects the brand’s commitment to rewarding that enduring relationship.
Also speaking, Boladale Odunlami, Commercial Director at Nestlé Nigeria, highlighted the campaign’s broader impact, noting that it is expected to stimulate growth across the company’s distributors and trade partners.
He assured that robust supply measures have been put in place to ensure availability of promotional packs nationwide.
To ensure fairness and transparency, the Federal Competition and Consumer Protection Commission (FCCPC) is actively overseeing the campaign.
Dr. Olubunmi Otti, Zonal Coordinator for the South-West, encouraged Nigerians to participate with confidence, assuring that the Commission will monitor the promotion closely to guarantee that all winners receive their rewards as promised.
The launch event also featured the unveiling of the promotional sachets and a showcase of the grand prize vehicles in partnership with Elizade Motors, giving attendees a firsthand look at the rewards awaiting winners.
For decades, MILO has remained committed to youth development and community impact through initiatives such as the MILO School Basketball Championship and the MILO Building Champions programme—further strengthening its legacy as a brand that goes beyond nutrition to inspire excellence.
With the Text & Win Promotion, MILO continues to combine innovation, reward, and purpose—bringing excitement and value to millions of households across Nigeria.