A small-scale grocery trader in Plateau State, Ejiofor Akujieze, has won the ₦5 million grand prize in the Golden Morn Golden Hunt, a nationwide consumer promotion organised by Nestlé Nigeria, which disbursed a total of ₦80 million in cash and prizes to Nigerians.
Akujieze described his win as unexpected and transformative, saying the prize money would significantly boost his business. “I was shocked when I heard I had won ₦5 million. It means a lot to me, and I plan to use it to grow my grocery business,” he said.
Launched in January 2026, the Golden Morn Golden Hunt attracted widespread participation, recording over 200,000 entries from across the country. The campaign, built around the brand’s smaller and more affordable pack sizes, was designed to enable more Nigerians to take part.
After seven draws, a total of 16,324 winners emerged, receiving cash prizes ranging from ₦10,000 to ₦1 million. Other rewards included airtime and household items such as washing machines, laptops, smartphones, and 55-inch televisions, in addition to the grand prize.
Omofasa Orhiunu, Category Manager for Healthy Cereals at Nestlé Nigeria, said the initiative was aimed at deepening engagement with consumers while offering them an opportunity to experience the brand. He noted that the campaign allowed both loyal and new customers to enjoy a nutritious product while benefiting from accessible rewards.
Also commenting, Wassim Elhusseini, Managing Director and CEO of Nestlé Nigeria, said the promotion underscores the company’s commitment to delivering value beyond its products. He added that the initiative was designed to appreciate consumers’ trust and positively impact their lives.
He emphasized that the most rewarding aspect of the campaign was seeing how the prizes made meaningful differences for winners across the country.
Golden Morn, a popular Nigerian cereal brand, continues to provide nourishment made from carefully selected grains and enriched with essential vitamins and minerals through its Grain Smart blend, supporting energy and overall wellbeing.
Through initiatives like the Golden Hunt, Nestlé Nigeria says it remains committed to making nutritious food accessible while contributing to the wellbeing of individuals and communities nationwide.