Tana Mongeau has publicly criticized looksmaxxing influencer and Kick streamer Braden “Clavicular” after discussing him on a solo episode of her Brand Safe podcast, released on July 25, 2026. Speaking about Clavicular and his recent breakup with ex-girlfriend Lily Snyder, Tana said she could not understand why someone would treat another person that way for online attention. While she made it clear that she was not trying to judge him, she repeatedly questioned what could make someone ignore basic morals if it meant getting more views. Her comments came days after Clavicular’s breakup with Lily played out during a livestream on Kick.
Why Tana Mongeau criticised Braden “Clavicular” on her podcast
During the episode, Tana first spoke about Clavicular’s appearance before bringing up Lily Snyder. She said Lily stood out in a way that Clavicular did not.“If you walk down Melrose, you will see a hundred men who look like Clav. However, if you walk down Melrose, you will not see a hundred girls who look like [Lily]. Like, she literally is a Victoria’s Secret supermodel.”Tana then turned her attention to the way Clavicular treated Lily during their relationship. Referring to the breakup and Lily’s emotional reaction, she questioned why someone would knowingly hurt another person if it helped their online career.“Watching this girl get so mistreated and broken up with and begging for him back… But if the only answer is that it works, if the only answer is that it works, if the only answer is that it’s bringing in views and revenue, what switch is flipped in your brain to be so okay with being so immoral and cruel to people just for like the benefits of it working.”She also explained that her comments were driven by curiosity rather than a wish to condemn him.“This isn’t me putting the gavel down on anyone. I’m just genuinely deeply interested in the psychology behind being okay with being any way to people, morals aside, all morals aside too.”
What happened between Braden “Clavicular” and Lily Snyder?
The discussion follows Clavicular’s livestream on Kick on July 19, 2026, where he ended his relationship with Lily Snyder while the stream was live. During the exchange, he repeatedly told Lily that the relationship was over and said they could either stay friends or have no relationship at all.Clavicular also accused Lily of manipulating him and claimed their relationship had become unhealthy.“You’re manipulating me. You do is you just come down here and you’re so soft-spoken and then the next minute you’ll scream and hit me and all the ****.”Lily denied some of the allegations during the conversation, but Clavicular continued insisting that he wanted to end the relationship. When she tried to speak with him again, he responded:“You’re forcing me into this. Can you let go of me? I don’t want to date you anymore. Just stop trying to force me into this. Stop trying to force me into this.”The livestream quickly became a major talking point online. Days later, Tana Mongeau used her podcast to share her thoughts, focusing less on the breakup itself and more on the mindset she believes allows creators to put views ahead of how they treat other people.
