Media personality Daddy Freeze has reacted to the controversy surrounding his choice of outfit to the late actor Alex Ekubo’s service of songs, saying he wore black because he viewed the occasion strictly as a mourning event.
He made the clarification during an Instagram Live session on Sunday, amid backlash over his decision to appear in black attire at the event.
Ekubo, who died on May 11, 2026, at the age of 40 after battling advanced metastatic kidney cancer, was honoured with a Service of Songs on June 10, 2026, at The Monarch Event Centre in Lagos.
The invitation specified a white dress code, which many attendees followed as a symbol of purity and celebration of life.
Daddy Freeze and his wife, however, arrived in black, sparking widespread criticism on social media.
Speaking during the live session, he insisted that Ekubo’s death was a painful loss, adding that he did not interpret the ceremony in celebratory terms.
“Alex wasn’t going to glory. He was a tragic loss until we were able to wrap our head around that,” he said.
While admitting that he was wrong to have breached the dress code, he attributed it to an oversight.
“Yes, I was wrong to have gone with black, but I honestly did not see that part of the invite. My eyes did not go there.
“The dress code was written at the corner of the invite sent to me. I didn’t see where they wrote white only. So what I was saying was for me, I don’t see what they were rejoicing about. I don’t see what the concept was about. But for me, it was sorrowful because somebody who was that young, at least compared to me—he did not meet me in secondary school. My mother’s youngest child is one year older than Alex.
“So for me, he was not going to glory. He was a tragic loss until we were able to wrap our head around that. Yes, I agree that he has gone to a better place, but I just don’t agree that he needed to go now, neither do I agree with people who were saying Christ died at 33. What Christ achieved at 33.
“I’m sure Alex would have loved to stay longer to achieve that much. He had no business dying. And anybody that wants to argue that can argue it. Me personally, I don’t believe that. Or do you believe Alex died empty? He has finished his work on earth. Do you believe that? Can we stop being sentimental and be honest?”
He further maintained that his outfit choice was not intentional.
“Yes, I was wrong to have gone with black, but I honestly did not see that part of the invite, my eyes did not go there. I do not believe that a service of songs has a dress code. Them dey drag me oo say the family said they should wear white, I wore black.
“The part of Nigeria that I come from, na black or traditional that they wear to funeral, I did not understand the white. I just thought that we were mourning.
“Go and look at all the blogs now, they dragged me. And I was not going for a party. In my own mind, white and service of songs did not go together. I’m very sorry if you feel offended,” he added.
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