American singer Justin Bieber has smashed multiple records after delivering a landmark headlining set at Coachella 2026 on April 11, sparking massive buzz at the Empire Polo Club in Indio, California.
The 90-minute performance, which kicked off around 11:25 PM on the main Coachella Stage, quickly became the most-viewed in the festival’s Instagram history. Clips from his show have racked up over 149 million views, surpassing all previous records.
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His appearance also drove a huge streaming surge. The day after the set, Bieber scored his biggest streaming day of 2026 with 24.6 million U.S. streams, a 54% jump from the previous day.
Bieber opened with several tracks from his recent Grammy-nominated album Swag. Using a laptop on stage, the singer scrolled through old clips on YouTube, and sang along with his younger self, his early hits like “Baby”, “Sorry” and also performed Essence remix with Nigerian Afrobeats stars Tems and Wizkid.
Reports say Bieber was paid a record $10 million for the gig, the highest in Coachella history. The set also generated massive ticket demand, expensive resale prices nearing $4,000, and over $5 million in merchandise sales during weekend one alone.
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