Wema Bank Plc has commemorated the ninth anniversary of ALAT by Wema, highlighting nearly a decade of innovation that has reshaped digital banking in Nigeria.
Launched in 2017 as Africa’s first fully digital bank, ALAT was created to address the inefficiencies of traditional banking, including long queues, limited access, and slow service delivery. The platform introduced a seamless digital experience, allowing users to open accounts, carry out transactions, and manage finances anytime and from anywhere.
Over the years, ALAT has expanded beyond basic convenience into a robust digital ecosystem tailored to individuals, businesses, and a growing population of tech-savvy users. Features such as structured savings options, simplified payments, and broader access to financial services have helped drive financial inclusion while meeting evolving customer needs.
To celebrate the milestone, Wema Bank unveiled the “ALAT at 9” campaign, a month-long initiative packed with customer-focused rewards and interactive activities. As part of the celebration, users can explore their personalized “ALAT Wrapped,” which provides a visual summary of their banking journey and can be shared on social media.
Customers are also encouraged to participate in the “9 Features in 9 Days” challenge by engaging with specific app features daily. Completing all nine tasks unlocks rewards, promoting active use of the platform. In addition, users who carry out their ninth transaction exactly at 9:00 a.m. or 9:00 p.m. stand a chance to receive instant rewards.
The celebration further includes the “ALAT Evolution Jingle Challenge,” where participants can create and submit a second verse of the brand’s jingle for a chance to win prizes.
Speaking on the anniversary, Managing Director and CEO, Moruf Oseni, described the milestone as a reflection of the bank’s progress and future ambitions. He noted that ALAT has continued to evolve alongside its users, combining functionality with engaging and rewarding experiences.
Also commenting, Chief Digital Officer Olusegun Adeniyi said the campaign was designed to transform everyday banking into an interactive and personalized experience through features such as gamified tasks and real-time rewards.
The anniversary activities will run from May 2 to May 31, with customers encouraged to update or download the ALAT app via major app stores to participate.
With this celebration, Wema Bank reaffirmed its position in Nigeria’s digital banking sector, emphasizing its commitment to innovation and customer-focused financial solutions.