Public relations practitioner and Chief Executive Officer of Image Merchants Promotion Limited, IMPR, Yushau A. Shuaib, has been admitted as a Fellow of the International Public Relations Association, IPRA.
The admission confers on him the professional designation Fellow of the International Public Relations Association (FIPRA, in recognition of his professional standing and sustained membership of the global body.
Mr Shuaib’s Fellowship certificate was signed by IPRA President, Esther Cobbah, following more than six years of continuous membership of the association.
According to IPRA Secretary-General, Philip Sheppard, the Fellowship category was introduced to recognise members who have maintained continuous membership and demonstrated commitment to global public relations standards and ethical practice.
Shuaib is the Chief Executive Officer of IMPR, publishers of PRNigeria, Economic Confidential and Spokespersons Digest.
Under his leadership, the company has received several recognitions from professional bodies and industry organisations, including the Nigerian Institute of Public Relations (NIPR), African Public Relations Association (APRA), SABRE Awards Africa and IPRA’s Golden World Awards.
The latest recognition comes weeks after IMPR recorded its biggest international achievement at the 2026 IPRA Golden World Awards in Athens, Greece, where it won multiple category awards and the coveted Grand Prix, the competition’s highest distinction.
The company clinched the Grand Prix for its campaign, “AI in Crisis Communication: From Study to Strategy”, which was developed from a 107-page empirical study led by Shuaib on the application of artificial intelligence in crisis communication in Nigeria.
The initiative received support from the National Information Technology Development Agency (NITDA), Centre for Crisis Communication (CCC), Nigeria Customs Service and other stakeholders.
The Athens victory followed a decade of IMPR’s participation in the Golden World Awards. It also came in the historic city where IPRA adopted its Code of Athens in 1965.
Shuaib had earlier received an IPRA Golden World Award for Crisis Management in Doha, Qatar, in 2016, while IMPR was ranked the world’s most creative public relations agency in the 2020 Global Creativity Index produced by PRovoke, formerly known as the Holmes Report.
Shuaib began his career in public relations during his university years, graduating with a degree in Mass Communication from Bayero University, Kano, in 1992.
