AFOLABI SAHEED OLAWALE
The Nigeria Premier Football League (NPFL) is on the verge of announcing a new sponsor ahead of the 2026/27 season, with Chairman Otunba Gbenga Elegbeleye reaffirming the league’s commitment to an August kick-off.
Speaking during an interview at the Maldron Hotel in Glasgow, Scotland, Elegbeleye disclosed that negotiations with the prospective sponsor had reached an advanced stage, with the official unveiling expected before the league’s Annual General Meeting on August 7.
“We are finalising the details. I have travelled abroad to conclude discussions and ensure everything is properly put in place. Beyond becoming our title sponsor, this partnership will also strengthen our digital presence as we work to grow the league’s social media platforms through influencers and strategic content creation,” he said.
As part of efforts to reposition the league, Elegbeleye revealed that discussions had also been held with leading Nigerian entertainers, who have agreed in principle to support the NPFL’s fan engagement campaign.
“I have spoken with a couple of top entertainers, and we are expected to sign agreements with them in the coming days. They have agreed to support this initiative for the development of Nigerian football and have even indicated they would attend more than one league match. Their involvement, alongside our new title sponsor and digital campaign, will significantly increase the league’s visibility and fan engagement.”
The NPFL Chairman also announced plans to establish a dedicated social media department made up of experienced sports journalists, digital creators and young media professionals to drive content creation and expand the league’s online audience.
“We are setting up a social media department that will bring together journalists who have remained committed to the league and young, creative media professionals. Our goal is to consistently tell the NPFL story and connect with fans across digital platforms.”
Elegbeleye maintained that the league would continue to adhere to the August-to-May football calendar, describing it as a reflection of the NPFL’s growing professionalism.
“We are determined to sustain the culture of starting the league on schedule. It reflects our seriousness and aligns with global football standards. We also want all clubs to complete their club licensing requirements before the season begins because we do not want any team left behind.”
According to reports, the new NPFL title sponsorship agreement is valued at more than $7.5 million over a three-year period, making it one of the most significant commercial partnerships in the league’s history.
