Jorge Messi, the father and long-time adviser of Argentine football icon Lionel Messi, has died at the age of 68 in Rosario, Argentina, after a period of illness.
Widely regarded as a pivotal figure behind the rise of his son to global superstardom, Jorge Messi was more than just a parent—he was a guiding force who stood firmly behind Lionel from his earliest days as a young footballer to his emergence as one of the greatest players in history.
Throughout Lionel Messi’s illustrious career, Jorge played a central role off the pitch, acting as his representative in high-stakes negotiations with football clubs and commercial partners. He was instrumental in shaping the business framework that supported the Argentine star’s career, ensuring stability and strategic growth at every stage.
In recent years, concerns had grown over Jorge Messi’s declining health, with the football legend previously hinting at personal struggles during major tournaments, including the World Cup.
His death marks a profound personal loss for Lionel Messi, who has often spoken about the unwavering support of his family as a cornerstone of his success story.

